National Development Agency

National communication campaign on the results of National Development Plan

The main idea was to produce spots as integral parts of an ATL campaign promoting the contribution of EU cohesion policy in Hungary. This was a continuation of two previous similar campaigns. The campaign concentrates on four key areas of the developments: economic development, environment protection and infrastructural development, human resources development and regional development. The selection of the spots followed the same logic. All spots fall in line with the motto of the campaign: “It’s good to be proud”. Therefore, the spots show successful projects, which everyday Hungarians can relate to and be proud of. details

Thursday, 2 September 2010